We enjoy getting to know our brides, but we want to let you know a little about us too.  Elegant Gowns are a well-established bridal business situated on the Bristol Road South, Rednal, Birmingham. We offer a friendly and personal service in a relaxed atmosphere. At Elegant Gowns you buy brand new dresses, direct from the designers, not just off the peg stock.

As a bride or groom you can be assured of our dedicated attention, help and experience when planning your special day.

Our opening hours are:

Tuesday 10am – 5pm
Wednesday  10am -5pm
Thursday 10am – 5pm
Friday: CLOSED
Saturday 10am – 5pm
Sunday 11am – 3pm

Helping You To Find The Perfect Dress

We stock a wide range of beautiful wedding gowns from some of the finest bridal designers including Hilary Morgan, Tiffanys, Phoenix Bridal, House of Nicholas & Warren York.

All gowns are available in both ivory and white, with a selection of other delicate colours also ready for you to try on.

Elegant gowns wedding dresses

The Ideal Accessories

our helpful staff will be happy to show you a wide range of accessories for your wedding, formal event or prom including tiaras, stoles, jackets and boleros.

Our  in-house seamstress has 30 years experience and will assist with any alterations you may require.

Mens Formal Hire

We are delighted to offer groom’s formal suit hire by Cameron Ross.

Elegant Gowns have access to a wide range of formal menswear to suit almost any wedding.

Please get in touch to arrange consultation and fitting for the groom’s party.

For more information on men’s wedding suit hire click here.

Formal menswear hire

An Unforgettable School Prom Night

Our business offers a wide selection of prom dresses.  We also offer exclusivity, so we will not sell the same dress to more than one student, attending the same school prom.

We invite you to relax and browse the dresses or formal wedding hire available on this website.

Please get in touch with us if you have any queries, or would like to enquire about a particular dress or range.

Our helpful staff are delighted to offer advice and fitting services as well as alterations.

Our prom dresses