We enjoy getting to know our brides, but we want to let you know a little about us too.  Elegant Gowns are a well-established bridal business situated on the Bristol Road South, Rednal, Birmingham.

We offer a friendly and personal service in a relaxed atmosphere. At Elegant Gowns you buy brand new dresses, direct from the designers, not just off the peg stock.

As a bride (or if you are going to a special prom) you can be assured of our dedicated attention, help and experience when planning your special day.

Wedding Dresses Bridal Gowns Beautiful Elegant Gowns

Helping You To Find The Perfect Dress

We stock a wide range of beautiful wedding gowns from some of the finest bridal designers including Hilary Morgan, Tiffanys, Phoenix Bridal, House of Nicholas & Warren York.

All gowns are available in both ivory and white, with a selection of other delicate colours also ready for you to try on.

We also offer a wide range of Prom Frocks gowns for your perfect night!

Opening Times:

Monday: CLOSED
Tuesday: 10am – 5pm
Wednesday:  10am -5pm
Thursday: 10am – 5pm
Friday: CLOSED
Saturday 10am – 5pm
Sunday: CLOSED

The Ideal Accessories

our helpful staff will be happy to show you a wide range of accessories for your wedding, formal event or prom including tiaras, stoles, jackets and boleros.

Our  in-house seamstress has 30 years experience and will assist with any alterations you may require.

An Unforgettable School Prom Night

Our business offers a wide selection of prom dresses.  We also offer exclusivity, so we will not sell the same dress to more than one student, attending the same school prom.

We invite you to relax and browse the dresses or formal wedding hire available on this website.

Please get in touch with us if you have any queries, or would like to enquire about a particular dress or range.

Our helpful staff are delighted to offer advice and fitting services as well as alterations.

Our prom dresses